Our Mission

Irwin Naturals was founded in 1994 with a simple mission in mind — heal the world with plant medicine. There wasn't much money. So, big advertising was out of the question. That led to a thought: What if that ad money were redirected into more expensive ingredients to make the products curiously effective? Irwin Naturals watched that answer unfold over the following decades by finding that consumers appreciated getting a more profoundly potent result for their money. A cult-following evolved to where today, the company has millions of raving fans and our team at Irwin Naturals is honored to witness countless customers’ lives changed by the healing properties of plant medicine